EMBELLISHMENTS
QUALITY, LUXURY, PERCEIVED VALUE
Various embellishment techniques can provide additional functional and aesthetic qualities to your printed goods. Print finishing techniques associate a level of prestige with your products and truly help them stand out, making a lasting impression both in retail and direct to consumer environments.
Foil Stamping
Foil stamping is a process in which colored foils are bonded to a substrate to create a more elegant and refined look. Various foil stamped embellishments can assist your organization in creating a product with a more polished and luxurious look as it grabs consumers attention. Ideal for books, packaging, and cards add foil to your next project to make it pop.
Embossing
Embossing is a finishing technique which produces a raised, three dimensional image on paper or other substrates. Perfect for representing your brand in a stylish and unobtrusive way, embossing is sure to increase perceived luxury and associate prestige with your brand.
Debossing
The opposite of embossing, debossing is used to imprint an image or logo on your printed substrate as opposed to raising it. It carries many of the same uses as embossing but provides a visually different result.
Spot UV
Spot UV refers to a coating treatment applied to specific areas of a printed piece rather than coating the entire surface. This embellishing technique is a great way to add depth, texture, and luster to printed pieces and is sure to give your packaging, business cards, and books a unique look and feel.
Coating & Laminating
Coating and laminating are primary used to provide your consumers with an altered tactile experience. Coating or laminating can also offer a higher vibrancy to your printed color gamut, while offering additional protection from water and other elements.
PROJECT EXAMPLE
Superior worked closely with one of the world’s premier luxury travel services to develop and produce a luxurious invitation set for exclusive members. This special carrier piece was comprised of a velour finish, inside it contained invitations to four of the world’s most exclusive events- The Super Bowl, The Masters, Art Basel, and a one-of-a-kind dining experience in Italy. Using our full range of embellishment capabilities we were able to elevate the perceived value of something as simple as a paper invitation to new heights.
CASE STUDIES
