With over 30 years of experience in the bindery space, Superior continuously identifies the latest and greatest trends to make your next bound project stand out. Our binding experts are the most knowledgeable in the North East, assisting our customers in pinpointing the perfect binding style for their unique project. As things ramp up and we enter peak season we have identified a number of trends in the bindery space over the past year for bookmakers, publishers, and other customers to consider.
Often bound with spiral, wire-o, or adhesive- notebooks have seen a resurgence over recent years with a number of practical applications. Primarily used as journals, planners, logbooks and diaries they allow the user to maintain detailed accounts of both personal and work life. Journals can also be beneficial for mental health as they assist users in gaining more control over their emotions, allowing them to track thoughts and feelings. Many companies have added journals to their product line as a way to increase average customer value due to their ease of production and low warehousing costs. Innovative printers like Superior also have the capabilities to personalize notebooks, further facilitating a connection with the end user.
Unique One-Off Projects:
Innovative companies and their marketing departments often turn to printers for unique binding projects catered to a new product launch or to introduce a new product line. The same can be said for books released for an art show or to commemorate an event. These unique projects are designed to exude an emotion, feeling, or look that is associated with a brand or event. Utilizing specialized printing and binding techniques gives an identity to your brand or product that customers will instantly recognize.
The print and binding market is dynamic and as such print and bindery operations must respond quickly and efficiently to changes in customer buying habits. One glaring shift in these markets is the shift towards personalized, print on-demand products. Photo books, gift books, and stories can all be personalized to the end users exact specifications with print on demand, leaving them with a much more meaningful, custom product. Available in nearly any binding style these personalized products not only command a higher price point, but also leave customers with an enhanced sense of loyalty to the brand- increasing customer value and loyalty. These user focused and designed keepsakes are often cherished for a lifetime so it is important to consider a binding style with durability that can withstand the test of time.
Sewn binding has withstood the test of time both literally and figuratively. One of the oldest binding methods, sewn binding offers durability and a recognizable look that screams quality compared to adhesive binding. Whether it is smyth sewn, singer sewn or hand sewn, this binding method emanates hand-made quality due to the nature of the bind making it the perfect choice for creatives. Sewn binding is becoming more and more popular for use in lookbooks, catalogs, and event booklets.