Variable Packaging

Get Personal With Your Printed Communications

Make sure each recipient of your mailing (or other marketing channel) feels special by personalizing everything from the salutation to graphics. Connect with potential customers by sending something that they can relate to. Get a higher ROI on your project. Benefit with an increased response rate and shorter call to action response rate. If any of this appeals to you, then consider variable data printing.

We offer one-stop-shopping by handling a job from start to finish while decreasing transportation charges. Our experienced personnel will guide you through each phase. We have seasoned employees that manage all the data cleansing and management, presorting, personalizing, inserting, and fulfillment.

When Superior receives your data, we can save you money by ensuring that your data is correct with our data scrubbing that amends or removes data that is incorrect, incomplete, improperly formatted, or duplicated. This ensures accurate delivery to your specific target market.

With multiple pieces of personalizing equipment, we can digital print and inkjet on many materials. Our inkjetting capabilities allows us to personalize on almost any substrate. We can even inkjet inline with our stitchers. Our digital printing equipment can handle CMYK 4-color, white ink, and even PMS colors. Our full service bindery offers saddle stitching, mechanical, Wire-O, and perfect binding. In addition to bindery services, we can also design and personalize packaging for your product or promotion.

Suggested Variable Data Applications:

  • Appeal cards
  • Brochures
  • Catalogues
  • Fulfillment of promotional items (insertion of product and envelope addressing)
  • Fundraising letters
  • Holiday cards
  • Magazines
  • Newsletters
  • Political mailers
  • Postcards
  • Self-Mailers

With 73% of U.S. consumers saying they prefer direct mail (for brand communications because they can read the information at their convenience), it’s time to take advantage of our one-stop-shopping capabilities and personalize this mail for them. Let Superior Packaging and Finishing help you from start to finish since we can program data, print it, insert, assemble, and mail. All in house! Call 781-303-0022 or email today to get started on mailing or another variable data project.

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